Redkix is an email platform built first and foremost for collaboration. Redkix adds modern amenities such as presence, reactions, groups and more to your existing email.
My Role - Product & Design Director
I was Redkix’s first product hire and joined when the company and product were in its infancy. I assisted in hiring product & marketing & worked with the CEO to flesh out the core concept, create and execute a two-year roadmap to beta, rapidly iterate, prototype, design and eventually launch the beta.
Redkix had just been formed when I joined. They had an excellent engineering team based out of Israel and a strong pitch, but no roadmap and little product. It was an amazing blank canvas to run with in a space that is as contentious as it is exciting.
Eventually we rallied around a core principle: “what if email were invented today?” We spent two years pushing the boundaries of SMTP, eventually creating a platform that sits on top of your existing email solution, enhancing it with a collaboration-focused experience that pulls the technology into the modern era.
Exploring the design
Redkix is deployed via a web wrapper for desktop and iOS and Android native products. Because Redkix is so functionally robust, we had to create a design language that would enable us to rapidly create new flows and features as we hustled to Beta.
We designed Redkix to be visibly unique and recognizable across all platforms, while adhering to platform-specific UI patterns and best practices. The result is a stunning collaboration product that represents the best of the platform it's deployed on.
A fully featured collaboration solution
Because Redkix is based on email, the “minimum viable product” for Beta was massive. By Beta launch, we had designed and shipped:
Base email functionality (send, receive, reply one, full quote chains, folder support) wrapped in a unique collaboration-forward design
Modern collaboration features such as typing notifications, a client-aware participant list, custom groups, presence & reactions
Organizational tools such as favoriting (people, conversations & groups), filtering & search
Powerful workflows centered around notification and automatic inbox organization
